Pivot map
Pivot from here
Outputs from Small SEO Tools can become inputs for the next tool. These are the most relevant follow-on pivots in the library.
A global, open, stable, and secure Internet that serves the entire Asia Pacific community
ARIN is a nonprofit, member-based organization that administers IP addresses & ASNs in support of the operation and growth of the Internet.
AbuseIPDB provides IP reputation data and community abuse reports for identifying malicious hosts in network and threat investigations.
AccountKiller provides direct deletion links and step-by-step instructions for removing accounts on hundreds of websites and social platforms.
AccountKiller provides direct deletion links and step-by-step instructions for removing accounts on hundreds of websites and social platforms.
Lookup email addresses and mailing addresses with reverse email search to identify people and organizations in OSINT investigations.
Addresses.com provides US residential address lookups, reverse phone searches, and people finder tools for locating individuals.
Algo VPN automates deployment of a personal WireGuard or IKEv2 VPN server in the cloud for private, secure OPSEC browsing.
Investigator Use
Small SEO Tools is a comprehensive collection of free online utilities for search engine optimization analysis, content checking, and web investigation. For OSINT investigators, web analysts, and security researchers, Small SEO Tools provides quick access to a wide range of utilities that help characterize websites, verify content authenticity, and analyze web infrastructure without requiring specialized software.
The platform offers over 100 individual tools covering areas including: plagiarism detection (checking whether web content has been copied from other sources), keyword analysis (identifying what terms a site is optimized for), backlink checking (revealing which other websites link to a target), DNS lookup, IP geolocation, WHOIS queries, page speed analysis, and meta tag inspection. This breadth makes it a useful starting point for website reconnaissance before diving into specialized tools.
For OSINT investigations, the plagiarism checker is particularly relevant: when investigating content farms, disinformation sites, or fraudulent businesses, checking whether their content is copied from legitimate sources reveals low-quality, deceptive, or automatically generated websites. A site whose content is substantially plagiarized from reputable sources suggests a deceptive operation or low-quality content factory.
The domain authority checker and backlink analyzer reveal a website's standing in the broader web ecosystem — how many sites link to it, what those sites are, and how established the domain is. New domains with suspiciously high link counts may be participating in link exchange schemes or SEO manipulation, while legitimate long-standing businesses typically accumulate backlinks organically over time.
The keyword density analyzer reveals what topics a page is most heavily optimized for — useful for understanding a site's primary purpose and target audience. Pages optimized for high-value commercial keywords alongside suspicious content signals may indicate affiliate fraud or SEO poisoning.
Limitations include the free tier's query volume limits and less depth than specialized standalone tools like Ahrefs or SEMrush. Pair Small SEO Tools with Siteliner, BuiltWith, and WHOIS lookups for comprehensive website reconnaissance.
Before You Pivot
Capture the target, search terms, and why this source is relevant before you leave the page.
Archive volatile pages, save screenshots, and keep timestamps for anything that may change.
Treat one tool as a lead source. Confirm important findings with independent sources.
Related tools
ArchiveBox is self-hosted open-source web archiving for preserving websites, social posts, and online evidence for investigations.
Web technology information profiler tool. Find out what a website is built with.
CheckShortURL expands shortened URLs to reveal the final destination before clicking, supporting safe analysis of potentially malicious links.
Cutestat provides website analytics including traffic estimates, Alexa rank, server details, WHOIS data, and SEO metrics for any domain.
Down For Everyone Or Just Me confirms whether a website is globally offline or unavailable locally during OSINT investigations.
Photon is a fast OSINT crawler extracting URLs, emails, files, subdomains, and metadata from any target website for investigators.